Sip&Savor

Sip&Savor, an independent coffee chain, wanted to bring its café experience to social media but lacked the time and budget for professional video shoots. With AI-generated UGC, they transformed photos and text into short, shareable videos that captured their authentic brand story.

Industry

Food & Beverage

Date

September 2025

Location

Lyon, France

Industry

Food & Beverage

Date

September 2025

Location

Lyon, France
Challenge

Social engagement was low, and their marketing team couldn’t keep up with producing fresh TikTok and Instagram content weekly. They needed a fast, affordable way to show real experiences from their cafés.

Solution

Using the AI UGC generator, Sip&Savor turned customer reviews, menu items, and store clips into dynamic videos — all branded automatically and optimized for each platform. The AI system adapted tone and visuals to reflect each café’s atmosphere.

Results
  • 5× increase in social media reach

  • 60% higher engagement on Reels and TikToks

  • 70% reduction in content production costs

  • Consistent, authentic video content across all channels

quote marks

"AI-generated UGC has been a game changer. Our videos now feel more personal, and we’ve reached audiences we couldn’t before — all without adding to our workload."

Lucas V.

Brand Director at Sip&Savor

quote marks

"AI-generated UGC has been a game changer. Our videos now feel more personal, and we’ve reached audiences we couldn’t before — all without adding to our workload."

Lucas V.

Brand Director at Sip&Savor

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Join 2K+ founders, investors and operators across Australia

Don’t Build Alone.
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Currents connects the people shaping Australia’s coastal innovation movement. If you want to build, grow or invest with the right community around you, this is where it starts.

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