Electrotech
ElectroTech, a European electronics supplier, wanted to modernize its B2B marketing. They needed a way to automate complex campaigns, deliver targeted product updates, and better track lead performance with AI-powered analytics.
Challenge
Managing segmented campaigns manually led to inefficiencies and inconsistent results. The team lacked clear insights into which campaigns drove conversions and couldn’t react quickly to performance data.
Solution
Using AI-powered marketing automation and analytics, ElectroTech created dynamic B2B campaigns that adjusted messaging and delivery in real-time. Their team gained predictive insights into customer behavior, enabling smarter decisions and automated follow-ups.
Results
3.2× increase in qualified lead conversion
45% faster campaign optimization cycles
Real-time reporting and predictive analytics dashboards
Streamlined collaboration between sales and marketing teams
